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	<title>JPS - les dessous du digital &#187; TBWA</title>
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	<link>http://www.jpsainsot.com/blog</link>
	<description>Les dessous du digital</description>
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		<title>MISSION PARIS-DEAUVILLE&#8230;</title>
		<link>http://www.jpsainsot.com/blog/mission-paris-deauville/</link>
		<comments>http://www.jpsainsot.com/blog/mission-paris-deauville/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 09:50:36 +0000</pubDate>
		<dc:creator>Jean-Philippe Sainsot</dc:creator>
				<category><![CDATA[DIGITAL]]></category>
		<category><![CDATA[mission paris deauville]]></category>
		<category><![CDATA[sncf intercités]]></category>
		<category><![CDATA[TBWA]]></category>

		<guid isPermaLink="false">http://www.jpsainsot.com/blog/?p=1612</guid>
		<description><![CDATA[SNCF Intercités, partenaire du festival du cinéma américain de Deauville, présente MISSION PARIS-DEAUVILLE<p><a href="http://www.jpsainsot.com/blog/mission-paris-deauville/">MISSION PARIS-DEAUVILLE&#8230;</a> is a post from: <a href="http://www.jpsainsot.com/blog">JPS - les dessous du digital</a></p>
]]></description>
			<content:encoded><![CDATA[<p>[Auto promo ! ]</p>
<p><strong>SNCF Intercités vous transporte au coeur du cinéma américain&#8230;</strong></p>
<p><em>Une météorite menace de s’écraser sur la terre.</em><br />
<em> Aucune arme conventionnelle ne parvient à l’arrêter.</em><br />
<em> Y parviendrez-vous ?</em><br />
<em> Il ne reste plus que 20 secondes avant l’impact&#8230;</em></p>
<p><strong>A vous de jouer : </strong>tentez de sauver le monde avec l’arme secrète de votre choix : un concombre ? un cerf ? un tube de dentifrice ?&#8230;ou juste n&#8217;importe quoi !</p>
<p><strong>Des centaines de pass pour le festival sont à gagner sur <a href="http://www.missionparisdeauville.com">http://www.missionparisdeauville.com</a></strong></p>
<p><iframe width="575" height="353" src="http://www.youtube.com/embed/DnsZMCI8A24?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p><a href="http://www.jpsainsot.com/blog/wp-content/uploads/2011/08/mission-paris-deauville-jack.jpg"><br />
</a><a href="http://www.jpsainsot.com/blog/wp-content/uploads/2011/08/mission-paris-deauville-cerf.jpg"><img class="aligncenter size-full wp-image-1620" title="mission paris deauville cerf" src="http://www.jpsainsot.com/blog/wp-content/uploads/2011/08/mission-paris-deauville-cerf.jpg" alt="" width="600" height="404" /></a></p>
<p><a href="http://www.jpsainsot.com/blog/mission-paris-deauville/">MISSION PARIS-DEAUVILLE&#8230;</a> is a post from: <a href="http://www.jpsainsot.com/blog">JPS - les dessous du digital</a></p>

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		</item>
		<item>
		<title>TBWA\ croque les Lions à Cannes</title>
		<link>http://www.jpsainsot.com/blog/tbwa-croque-les-lions-a-cannes/</link>
		<comments>http://www.jpsainsot.com/blog/tbwa-croque-les-lions-a-cannes/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 08:18:01 +0000</pubDate>
		<dc:creator>Jean-Philippe Sainsot</dc:creator>
				<category><![CDATA[DIGITAL]]></category>
		<category><![CDATA[FILMS]]></category>
		<category><![CDATA[PRINT]]></category>
		<category><![CDATA[cannes lions]]></category>
		<category><![CDATA[festival de la publicité]]></category>
		<category><![CDATA[TBWA]]></category>
		<category><![CDATA[tbwa\365]]></category>
		<category><![CDATA[TBWA\Paris]]></category>

		<guid isPermaLink="false">http://www.jpsainsot.com/blog/?p=1328</guid>
		<description><![CDATA[TBWA\ fait une belle moisson de Lions au festival de la publicité à Cannes <p><a href="http://www.jpsainsot.com/blog/tbwa-croque-les-lions-a-cannes/">TBWA\ croque les Lions à Cannes</a> is a post from: <a href="http://www.jpsainsot.com/blog">JPS - les dessous du digital</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Sur la croisette, les fauves rugissent&#8230;et TBWA\ se fait plaisir notamment en CYBER</p>
<p>Voici une petite sélection des gagnants car la liste est longue &#8211; Congrats Guys &#8211; Pour <a href="http://www.aides.org/" target="_blank">AIDES </a>\ <a href="http://www.absolut.com">ABSOLUT</a> \ <a href="http://www.gatorade.com">GATORADE</a>\  <a href="http://www.pepsi.com">PEPSI</a></p>
<p>Tous les cyber Lions sont ici:<a href="http://www.canneslions.com/work/cyber/" target="_blank"> http://www.canneslions.com/work/cyber/</a></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="550" height="305" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=12799557&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="550" height="305" src="http://vimeo.com/moogaloop.swf?clip_id=12799557&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://www.notsobadforfrenchy.com/aides/zizibanner/demo/">+ Bannières AIDES par TBWA\365<br />
</a></p>
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<p><a href="http://vimeo.com/12800096"><br />
</a></p>
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<p><a href="http://vimeo.com/12800859"><br />
</a></p>
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<p><a href="http://vimeo.com/12810803"><br />
</a></p>
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<p><a href="http://vimeo.com/12588129"><br />
</a></p>
<p><a href="http://www.jpsainsot.com/blog/tbwa-croque-les-lions-a-cannes/">TBWA\ croque les Lions à Cannes</a> is a post from: <a href="http://www.jpsainsot.com/blog">JPS - les dessous du digital</a></p>

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		<item>
		<title>PLAYSTATION – Game Over</title>
		<link>http://www.jpsainsot.com/blog/playstation-game-over/</link>
		<comments>http://www.jpsainsot.com/blog/playstation-game-over/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 12:20:43 +0000</pubDate>
		<dc:creator>Jean-Philippe Sainsot</dc:creator>
				<category><![CDATA[DIVERS]]></category>
		<category><![CDATA[PRINT]]></category>
		<category><![CDATA[coq décapité]]></category>
		<category><![CDATA[game over]]></category>
		<category><![CDATA[playstation]]></category>
		<category><![CDATA[TBWA]]></category>
		<category><![CDATA[TBWA\Paris]]></category>

		<guid isPermaLink="false">http://www.jpsainsot.com/blog/?p=1319</guid>
		<description><![CDATA[PLAYSTATION - Game Over...le coq décapité<p><a href="http://www.jpsainsot.com/blog/playstation-game-over/">PLAYSTATION – Game Over</a> is a post from: <a href="http://www.jpsainsot.com/blog">JPS - les dessous du digital</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Aujourd&#8217;hui en der de Libé&#8230;une création <a href="http://www.tbwa-france.com/" target="_blank">TBWA\Paris</a></p>
<p><em>(cliquez sur le visuel pour la haute def)</em></p>
<p style="text-align: center;"><a href="http://www.jpsainsot.com/blog/wp-content/uploads/2010/06/Playstation_gameover.jpg"><img class="aligncenter size-large wp-image-1322" title="Playstation_gameover" src="http://www.jpsainsot.com/blog/wp-content/uploads/2010/06/Playstation_gameover-769x1023.jpg" alt="Playstation Game Over" width="538" height="716" /></a></p>
<p><a href="http://www.jpsainsot.com/blog/playstation-game-over/">PLAYSTATION – Game Over</a> is a post from: <a href="http://www.jpsainsot.com/blog">JPS - les dessous du digital</a></p>

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		<item>
		<title>Services TGV – Nouvelle campagne SNCF</title>
		<link>http://www.jpsainsot.com/blog/services-tgv-le-spot/</link>
		<comments>http://www.jpsainsot.com/blog/services-tgv-le-spot/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 12:34:03 +0000</pubDate>
		<dc:creator>Jean-Philippe Sainsot</dc:creator>
				<category><![CDATA[DIGITAL]]></category>
		<category><![CDATA[DIVERS]]></category>
		<category><![CDATA[PRINT]]></category>
		<category><![CDATA[campagne SNCF]]></category>
		<category><![CDATA[services TGV]]></category>
		<category><![CDATA[sncf]]></category>
		<category><![CDATA[TBWA]]></category>
		<category><![CDATA[TBWA\Paris]]></category>
		<category><![CDATA[TGV]]></category>

		<guid isPermaLink="false">http://www.jpsainsot.com/blog/?p=1308</guid>
		<description><![CDATA[En cette veille de vacances, la SNCF lance de nouveaux services TGV...Bagages à domicile, e-billet etc...<p><a href="http://www.jpsainsot.com/blog/services-tgv-le-spot/">Services TGV – Nouvelle campagne SNCF</a> is a post from: <a href="http://www.jpsainsot.com/blog">JPS - les dessous du digital</a></p>
]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="550" height="325" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.tgv.com/player.swf?urlplayer=http://www.tgv.com/player.swf" /><embed type="application/x-shockwave-flash" width="550" height="325" src="http://www.tgv.com/player.swf?urlplayer=http://www.tgv.com/player.swf" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Les services TGV&#8230;à découvrir sur <a href="http://www.tgv.com/prehome" target="_blank">http://www.tgv.com/</a></p>
<p>La SNCF propose également de comparer les différents tarifs disponibles sur un trajet (Pro, loisir, prem&#8217;s etc&#8230;)</p>
<p><a href="http://www.jpsainsot.com/blog/services-tgv-le-spot/">Services TGV – Nouvelle campagne SNCF</a> is a post from: <a href="http://www.jpsainsot.com/blog">JPS - les dessous du digital</a></p>

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		<item>
		<title>Intégrale de la campagne « Get a Mac » d’Apple</title>
		<link>http://www.jpsainsot.com/blog/integrale-de-la-campagne-get-a-mac-dapple/</link>
		<comments>http://www.jpsainsot.com/blog/integrale-de-la-campagne-get-a-mac-dapple/#comments</comments>
		<pubDate>Sun, 23 May 2010 16:10:37 +0000</pubDate>
		<dc:creator>Jean-Philippe Sainsot</dc:creator>
				<category><![CDATA[DIVERS]]></category>
		<category><![CDATA[FILMS]]></category>
		<category><![CDATA[campagne Apple]]></category>
		<category><![CDATA[get a mac]]></category>
		<category><![CDATA[I'm a mac]]></category>
		<category><![CDATA[I'm a PC]]></category>
		<category><![CDATA[Media arts lab]]></category>
		<category><![CDATA[TBWA]]></category>

		<guid isPermaLink="false">http://www.jpsainsot.com/blog/?p=1280</guid>
		<description><![CDATA[Adfreak nous proposent de revoir l'intégrale de la campagne APPLE, Get a mac, par TBWA<p><a href="http://www.jpsainsot.com/blog/integrale-de-la-campagne-get-a-mac-dapple/">Intégrale de la campagne « Get a Mac » d’Apple</a> is a post from: <a href="http://www.jpsainsot.com/blog">JPS - les dessous du digital</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Les collègues de <a href="http://www.tbwa.com/" target="_blank">TBWA media arts lab</a> peuvent être fiers de cette campagne GET A MAC pour Apple qui restera dans les annales de la pub&#8230;66 spots à revoir avec plaisir, avec bien sur les inénarrables John Hodgman et Justin Long&#8230;</p>
<p>I&#8217;m a mac&#8230;I&#8217;m a PC&#8230;Enjoy&#8230;c&#8217;est <a href="http://adweek.blogs.com/adfreak/get-a-mac-the-complete-campaign.html" target="_blank">ICI</a></p>
<p style="text-align: center;"><a href="http://adweek.blogs.com/adfreak/get-a-mac-the-complete-campaign.html" target="_blank"><img class="aligncenter size-full wp-image-1281" title="I'm a mac I'm a PC complete campaign" src="http://www.jpsainsot.com/blog/wp-content/uploads/2010/05/Im-a-mac-Im-a-PC-complete-campaign.jpg" alt="" width="558" height="798" /></a></p>
<p><a href="http://www.jpsainsot.com/blog/integrale-de-la-campagne-get-a-mac-dapple/">Intégrale de la campagne « Get a Mac » d’Apple</a> is a post from: <a href="http://www.jpsainsot.com/blog">JPS - les dessous du digital</a></p>

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		<item>
		<title>TBWA pour ABSOLUT : Anthem</title>
		<link>http://www.jpsainsot.com/blog/tbwa-pour-absolut-anthem/</link>
		<comments>http://www.jpsainsot.com/blog/tbwa-pour-absolut-anthem/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 22:48:00 +0000</pubDate>
		<dc:creator>noreply@blogger.com (JPS)</dc:creator>
				<category><![CDATA[FILMS]]></category>
		<category><![CDATA[Absolut]]></category>
		<category><![CDATA[Anthem]]></category>
		<category><![CDATA[TBWA]]></category>

		<guid isPermaLink="false">http://www.jpsainsot.com/blog/?p=359</guid>
		<description><![CDATA[Encore une belle production TBWA pour la marque Absolut...<p><a href="http://www.jpsainsot.com/blog/tbwa-pour-absolut-anthem/">TBWA pour ABSOLUT : Anthem</a> is a post from: <a href="http://www.jpsainsot.com/blog">JPS - les dessous du digital</a></p>
]]></description>
			<content:encoded><![CDATA[<div style="text-align: justify;">Encore une belle production TBWA pour la marque Absolut &#8211; cet &laquo;&nbsp;Anthem&nbsp;&raquo; prolonge encore une fois l&#8217;univers artistique de la marquela plus hype du groupe Pernod Ricard.</p>
<p>à consommer avec modération !</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="453" height="380" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/5O16C1ZLuyI&amp;hl=fr&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="453" height="380" src="http://www.youtube.com/v/5O16C1ZLuyI&amp;hl=fr&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></div>
<p><a href="http://www.jpsainsot.com/blog/tbwa-pour-absolut-anthem/">TBWA pour ABSOLUT : Anthem</a> is a post from: <a href="http://www.jpsainsot.com/blog">JPS - les dessous du digital</a></p>

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		<title>Refresh everything &#8211; Pepsi: Mr President</title>
		<link>http://www.jpsainsot.com/blog/refresh-everything-pepsi-mr-president/</link>
		<comments>http://www.jpsainsot.com/blog/refresh-everything-pepsi-mr-president/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 10:57:00 +0000</pubDate>
		<dc:creator>noreply@blogger.com (JPS)</dc:creator>
				<category><![CDATA[DIVERS]]></category>
		<category><![CDATA[pepsi]]></category>
		<category><![CDATA[refresh everything]]></category>
		<category><![CDATA[TBWA]]></category>

		<guid isPermaLink="false">http://www.jpsainsot.com/blog/?p=332</guid>
		<description><![CDATA[La campagne PEPSI &#171;&#160;Refresh Everything&#160;&#187; réalisée par TBWA comporte une multitude de créations sympathiques mais je n&#8217;avais pas vu la &#171;&#160;lettre ouverte&#160;&#187; au président Obama &#8211; plutot en phase avec la stratégie choisie par la marque &#38; son agence : le changement ! PEPSI &#8211; Pass &#8211; 60sec &#8211; by TBWA\Chiat\Day, LA from CyrilAttias on [...]<p><a href="http://www.jpsainsot.com/blog/refresh-everything-pepsi-mr-president/">Refresh everything &#8211; Pepsi: Mr President</a> is a post from: <a href="http://www.jpsainsot.com/blog">JPS - les dessous du digital</a></p>
]]></description>
			<content:encoded><![CDATA[<div style="text-align: justify;"><span style="font-size:85%;">La campagne PEPSI &laquo;&nbsp;Refresh Everything&nbsp;&raquo; réalisée par <a href="http://www.tbwa.com/">TBWA</a> comporte une multitude de créations sympathiques mais je n&#8217;avais pas vu la &laquo;&nbsp;<a style="font-weight: bold;" href="http://www.refresheverything.com/america/default.aspx">lettre ouverte&nbsp;&raquo;</a> au président Obama &#8211; plutot en phase avec la stratégie choisie par la marque &amp; son agence : <span style="font-weight: bold; font-style: italic;">le changement !</span></span>
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<p><object height="235" width="420"><param name="movie" value="http://www.youtube.com/v/dZSeDjjm7IU&amp;fmt=18&amp;hl=en&amp;fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/dZSeDjjm7IU&amp;fmt=18type=" application="" flash="" allowscriptaccess="always" allowfullscreen="true" height="235" width="420"></embed></object><a href="http://www.refresheverything.com/america/default.aspx"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 271px;" src="http://3.bp.blogspot.com/_esAx9boPhoM/ScjAOgMu_3I/AAAAAAAADf8/SnAihrf2DIQ/s400/pepsi_tbwa_refresh_everything.jpg" alt="" id="BLOGGER_PHOTO_ID_5316710715504918386" border="0" /></a><br />
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<object height="235" width="420"><param name="movie" value="http://www.youtube.com/v/XCDNaP11hwM&amp;hl=fr&amp;fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/XCDNaP11hwM&amp;hl=fr&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="235" width="420"></embed></object><br />
<object height="300" width="400"><param name="allowfullscreen" value="true"><param name="allowscriptaccess" value="always"><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=2972178&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1"><embed src="http://vimeo.com/moogaloop.swf?clip_id=2972178&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" height="300" width="400"></embed></object><span style="font-size:85%;"><br />
<a href="http://vimeo.com/2972178">PEPSI &#8211; Pass &#8211; 60sec &#8211; by TBWA\Chiat\Day, LA</a> from <a href="http://vimeo.com/cyrilattias">CyrilAttias</a> on <a href="http://vimeo.com/">Vimeo</a>.</span>
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<p><a href="http://www.jpsainsot.com/blog/refresh-everything-pepsi-mr-president/">Refresh everything &#8211; Pepsi: Mr President</a> is a post from: <a href="http://www.jpsainsot.com/blog">JPS - les dessous du digital</a></p>

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