{"id":1198,"date":"2010-04-12T15:13:51","date_gmt":"2010-04-12T13:13:51","guid":{"rendered":"http:\/\/www.jpsainsot.com\/blog\/?p=1198"},"modified":"2010-11-18T13:03:49","modified_gmt":"2010-11-18T11:03:49","slug":"michelin-le-combat","status":"publish","type":"post","link":"http:\/\/www.jpsainsot.com\/blog\/michelin-le-combat\/","title":{"rendered":"MICHELIN \u2013 le combat"},"content":{"rendered":"

MICHELIN se r\u00e9gale – son Bibendum vient de remporter un oscar avec Logorama (ci dessous)<\/p>\n

Au m\u00eame moment, une nouvelle campagne est lanc\u00e9e avec notamment le site www.rejoignez-le-combat.fr<\/a> et le film teaser plus bas dans ce post. La marque sait parler avec humour d’une probl\u00e9matique qui n’est pas ultra marrante, il faut le reconnaitre.<\/p>\n

Michelin communique beaucoup sur son \u00ab\u00a0Energy saver\u00a0\u00bb, un pneu r\u00e9volutionnaire puisqu’il permet d’\u00e9conomiser du carburant gr\u00e2ce \u00e0 une \u00ab\u00a0roulabilit\u00e9\u00a0\u00bb (le mot est de moi) am\u00e9lior\u00e9e.<\/p>\n

Du chemin a \u00e9t\u00e9 parcouru depuis la cr\u00e9ation de la marque en 1889…<\/p>\n

<\/embed><\/object>
\next logorama<\/a><\/strong>
\nUploaded by Festival-Mecal<\/a>. – Full seasons and entire episodes online.<\/a><\/em><\/p>\n

<\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"

MICHELIN se r\u00e9gale – son Bibendum vient de remporter un oscar avec Logorama <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[626],"tags":[],"class_list":["post-1198","post","type-post","status-publish","format-standard","hentry","category-digital"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/1198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/comments?post=1198"}],"version-history":[{"count":6,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/1198\/revisions"}],"predecessor-version":[{"id":1421,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/1198\/revisions\/1421"}],"wp:attachment":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/media?parent=1198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/categories?post=1198"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/tags?post=1198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}