{"id":1233,"date":"2010-04-12T18:57:56","date_gmt":"2010-04-12T16:57:56","guid":{"rendered":"http:\/\/www.jpsainsot.com\/blog\/?p=1233"},"modified":"2010-11-18T13:03:42","modified_gmt":"2010-11-18T11:03:42","slug":"e-commerce-reduire-le-taux-dabandon","status":"publish","type":"post","link":"http:\/\/www.jpsainsot.com\/blog\/e-commerce-reduire-le-taux-dabandon\/","title":{"rendered":"e-commerce: r\u00e9duire le taux d\u2019abandon"},"content":{"rendered":"

Voici un article<\/a> int\u00e9ressant listant 10 mani\u00e8res simples pour un e-commer\u00e7ant de limiter au maximum son taux d’abandon durant le process achat. Rien de tr\u00e8s technique mais un rappel des best practices…<\/p>\n

Le texte complet dans la langue de Shakespeare est ici<\/a> et voici ma petite traduction sauvage<\/p>\n

    \n
  1. Assurer la permanence du panier (pour les visiteurs qui reviennent…ils sont nombreux!)<\/li>\n
  2. Impl\u00e9menter le paiement sans cr\u00e9ation de compte (\u00ab\u00a0Guest checkout\u00a0\u00bb)<\/li>\n
  3. Process d’achat en 4 \u00e9tapes max – et surtout faire du multi-testing<\/li>\n
  4. R\u00e9assurance gr\u00e2ce aux labels (SSL..) et aux petits d\u00e9tails graphiques (verrou etc…) \u00e0 proximit\u00e9 du champ CB<\/li>\n
  5. Utiliser les d\u00e9trompeurs imm\u00e9diats (Inline validation)<\/li>\n
  6. Expliquer ce qu’est ce foutu code CVV<\/li>\n
  7. un GROS bouton d’achat – on rigole mais certains oublient ce d\u00e9tail<\/li>\n
  8. Un contact assistance visible, voir du live chat<\/li>\n
  9. Optimiser les temps de chargement (!!)<\/li>\n
  10. Relancer via email (e-coupon) pour les ventes non finalis\u00e9es….(trigger marketing)<\/li>\n<\/ol>\n

    \"\"<\/a>VIA Getelastic<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Voici un article int\u00e9ressant listant 10 mani\u00e8res simples pour un e-commer\u00e7ant de limiter au maximum son taux d’abandon durant le process achat. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[626],"tags":[],"class_list":["post-1233","post","type-post","status-publish","format-standard","hentry","category-digital"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/1233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/comments?post=1233"}],"version-history":[{"count":5,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/1233\/revisions"}],"predecessor-version":[{"id":1420,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/1233\/revisions\/1420"}],"wp:attachment":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/media?parent=1233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/categories?post=1233"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/tags?post=1233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}