{"id":1566,"date":"2011-05-10T17:44:47","date_gmt":"2011-05-10T15:44:47","guid":{"rendered":"http:\/\/www.jpsainsot.com\/blog\/?p=1566"},"modified":"2011-05-10T17:49:25","modified_gmt":"2011-05-10T15:49:25","slug":"facebook-publie-son-best-practice-guide","status":"publish","type":"post","link":"http:\/\/www.jpsainsot.com\/blog\/facebook-publie-son-best-practice-guide\/","title":{"rendered":"Facebook publie son \u00ab\u00a0best practice guide\u00a0\u00bb"},"content":{"rendered":"<p>Merci \u00e0 <a href=\"http:\/\/www.presse-citron.net\/\" target=\"_blank\">Presse Citron<\/a> qui nous informe de la publication d&rsquo;un guide \u00ab\u00a0made in Facebook\u00a0\u00bb r\u00e9sumant les bonnes pratiques marketing que les marques se doivent d&rsquo;adopter sur la plateforme. Aucun nouveaut\u00e9 majeure mais un rappel habile des approches optimales en mati\u00e8re de social media&#8230;<\/p>\n<p>M\u00e9caniques de pure notori\u00e9t\u00e9, acquisition de trafic, utilisation de Facebook comme un panel consommateur tr\u00e8s puissant, etc&#8230;diff\u00e9rentes approches sont \u00e9voqu\u00e9es.<\/p>\n<p>14 pages pour v\u00e9rifier que vous \u00eates affut\u00e9s (et r\u00e9alistes!) au moment de d\u00e9ployer \/ renforcer votre marque sur FB.<\/p>\n<p><strong><a href=\"http:\/\/ads.ak.facebook.com\/ads\/FacebookAds\/Best_Practice_Guide_042811_10.pdf\" target=\"_blank\">Le guide (pdf) peut \u00eatre t\u00e9l\u00e9charg\u00e9 ici<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook publie un petit guide sur les bonnes pratiques 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