{"id":267,"date":"2008-11-25T09:46:00","date_gmt":"2008-11-25T08:46:00","guid":{"rendered":"http:\/\/www.jpsainsot.com\/blog\/?p=267"},"modified":"2008-11-25T09:46:00","modified_gmt":"2008-11-25T08:46:00","slug":"le-tracking-de-vitrine","status":"publish","type":"post","link":"http:\/\/www.jpsainsot.com\/blog\/le-tracking-de-vitrine\/","title":{"rendered":"le tracking de vitrine"},"content":{"rendered":"<div style=\"text-align: justify;\"><span style=\"font-size:85%;\">Vu sur <a href=\"http:\/\/www.shopperculture.com\/shopper_culture\/2008\/08\/do-you-see-what.html\">Shopperculture<\/a>, le d\u00e9partement R&amp;D de Philips a r\u00e9cemment d\u00e9velopp\u00e9 un syst\u00e8me de tracking pour vitrine. Oui je sais ca sonne un petit peu \u00e9trange. Je vous avais d\u00e9j\u00e0 parl\u00e9 de l&rsquo;utilisation de d\u00e9tecteurs de mouvement sur des vitrines ou sur des pubs outdoor mais l\u00e0 il s&rsquo;agit de quelque chose d&rsquo;encore plus \u00e9volu\u00e9.<\/span><\/p>\n<p><span style=\"font-size:85%;\">Le syst\u00e8me permet de d\u00e9tecter ce que le passant regarde dans la vitrine gr\u00e2ce \u00e0 des cameras d&rsquo;eyetracking, puis de faire r\u00e9agir la vitrine en cons\u00e9quence (affichage d&rsquo;infos d\u00e9taill\u00e9es sur le produit, \u00e9clairage&#8230;)<\/span><\/p>\n<p><span style=\"font-size:85%;\">Evidemment, comme pour un syst\u00e8me de tracking Web, l&rsquo;outil permet d&rsquo;adapter sa vitrine en fonction de la r\u00e9action des passants&#8230;Quels sont les produits les plus impactants etc&#8230;<\/span>\n<\/div>\n<p><span style=\"font-size:85%;\"><\/p>\n<p><\/span><a href=\"http:\/\/2.bp.blogspot.com\/_esAx9boPhoM\/SSu-xucehTI\/AAAAAAAACU8\/vkgiNwAfzZw\/s1600-h\/Tracking_vitrine_JPS.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 376px;\" src=\"http:\/\/2.bp.blogspot.com\/_esAx9boPhoM\/SSu-xucehTI\/AAAAAAAACU8\/vkgiNwAfzZw\/s400\/Tracking_vitrine_JPS.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5272517550257636658\" border=\"0\" \/><\/a><\/p>\n<div class=\"blogger-post-footer\"><img width='1' height='1' src='https:\/\/blogger.googleusercontent.com\/tracker\/26858706-2608324877635685288?l=spinfaya.blogspot.com'\/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vu sur Shopperculture, le d\u00e9partement R&amp;D de Philips a r\u00e9cemment d\u00e9velopp\u00e9 un syst\u00e8me de tracking pour vitrine. Oui je sais ca sonne un petit peu \u00e9trange. Je vous avais d\u00e9j\u00e0 parl\u00e9 de l&rsquo;utilisation de&#46;&#46;&#46;<\/p>\n","protected":false},"author":263,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[879],"class_list":["post-267","post","type-post","status-publish","format-standard","hentry","category-divers","tag-divers"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Vu sur Shopperculture, le d\u00e9partement R&amp;D de Philips a r\u00e9cemment d\u00e9velopp\u00e9 un syst\u00e8me de tracking pour vitrine. Oui je sais ca sonne un petit peu \u00e9trange. Je vous avais d\u00e9j\u00e0 parl\u00e9 de l&#039;utilisation de d\u00e9tecteurs de mouvement sur des vitrines ou sur des pubs outdoor mais l\u00e0 il s&#039;agit de quelque chose d&#039;encore plus \u00e9volu\u00e9.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"noreply@blogger.com (JPS)\"\/>\n\t<link rel=\"canonical\" href=\"http:\/\/www.jpsainsot.com\/blog\/le-tracking-de-vitrine\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"JPS |\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"le tracking de vitrine | JPS\" \/>\n\t\t<meta property=\"og:description\" content=\"Vu sur Shopperculture, le d\u00e9partement R&amp;D de Philips a r\u00e9cemment d\u00e9velopp\u00e9 un syst\u00e8me de tracking pour vitrine. Oui je sais ca sonne un petit peu \u00e9trange. Je vous avais d\u00e9j\u00e0 parl\u00e9 de l&#039;utilisation de d\u00e9tecteurs de mouvement sur des vitrines ou sur des pubs outdoor mais l\u00e0 il s&#039;agit de quelque chose d&#039;encore plus \u00e9volu\u00e9.\" \/>\n\t\t<meta property=\"og:url\" content=\"http:\/\/www.jpsainsot.com\/blog\/le-tracking-de-vitrine\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2008-11-25T08:46:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2008-11-25T08:46:00+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"le tracking de vitrine | JPS\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Vu sur Shopperculture, le d\u00e9partement R&amp;D de Philips a r\u00e9cemment d\u00e9velopp\u00e9 un syst\u00e8me de tracking pour vitrine. Oui je sais ca sonne un petit peu \u00e9trange. 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