{"id":284,"date":"2009-01-09T16:37:00","date_gmt":"2009-01-09T15:37:00","guid":{"rendered":"http:\/\/www.jpsainsot.com\/blog\/?p=284"},"modified":"2009-01-09T16:37:00","modified_gmt":"2009-01-09T15:37:00","slug":"la-stratgie-du-choc-de-naomie-klein","status":"publish","type":"post","link":"http:\/\/www.jpsainsot.com\/blog\/la-stratgie-du-choc-de-naomie-klein\/","title":{"rendered":"La strat\u00e9gie du choc de Naomi Klein"},"content":{"rendered":"<div style=\"text-align: justify;\"><span style=\"font-size:85%;\">Pour pr\u00e9tendre \u00e0 devenir un best seller, un livre se doit aujourd&rsquo;hui d&rsquo;\u00eatre accompagn\u00e9 d&rsquo;un plan marketing cons\u00e9quent&#8230;C&rsquo;est la ran\u00e7on de l&rsquo;abondance, il faut se distinguer pour sortir du lot.<\/span><\/p>\n<\/div>\n<p><span style=\"font-size:85%;\">Certaines maisons d&rsquo;\u00e9dition ach\u00e8tent des faces dans le metro, d&rsquo;autres utilisent le web. Je vous propose de d\u00e9couvrir ce que fait Naomi Klein en la mati\u00e8re. C\u00e9l\u00e8bre \u00e9crivain altermondialiste, Elle a connu un succ\u00e8s plan\u00e9taire avec son livre NO LOGO sorti en 2000.<\/span><\/p>\n<p><span style=\"font-size:85%;\">Pour son 3e opus, intitul\u00e9 la strat\u00e9gie du choc, Naomi Klein a fait r\u00e9aliser une bande annonce, pratique de plus en plus courante, et celle ci a le m\u00e9rite d&rsquo;\u00eatre tr\u00e8s impactante.  La provocation paye s<\/span><span style=\"font-size:85%;\">ouvent, en revanche le livre a \u00e9t\u00e9 durement critiqu\u00e9&#8230;\u00e0 droite comme \u00e0 gauche d&rsquo;ailleurs, car l&rsquo;argumentation est parfois un peu simpliste et les raccourcis sont fr\u00e9quents. Comme toujours, mieux vaut se forger une opinion par soi m\u00eame.<\/span><br \/>\n<span style=\"font-size:85%;\">(dispo chez amazon en cliquant sur l&rsquo;image ci dessous)<\/span><\/p>\n<div><object height=\"331\" width=\"430\"><param name=\"movie\" value=\"http:\/\/www.dailymotion.com\/swf\/k7HQduuMqYVPnIJmhR&amp;related=1\"><param name=\"allowFullScreen\" value=\"true\"><param name=\"allowScriptAccess\" value=\"always\"><embed src=\"http:\/\/www.dailymotion.com\/swf\/k7HQduuMqYVPnIJmhR&amp;related=1\" type=\"application\/x-shockwave-flash\" allowfullscreen=\"true\" allowscriptaccess=\"always\" height=\"331\" width=\"430\"><\/embed><\/object><br \/>\n<b><a href=\"http:\/\/www.dailymotion.com\/video\/x6fpdv_la-stratgie-du-choc-de-naomi-klein_news\"><br \/>\n<\/a><\/b><\/div>\n<p><a href=\"http:\/\/www.amazon.fr\/gp\/product\/2742775447?ie=UTF8&amp;tag=jpsinteracadv-21&amp;linkCode=as2&amp;camp=1642&amp;creative=19458&amp;creativeASIN=2742775447\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 320px;\" src=\"http:\/\/3.bp.blogspot.com\/_esAx9boPhoM\/SWd6E67uG0I\/AAAAAAAADUU\/BlgxJeptyHM\/s320\/naomi_klein_strategie_du_choc_JPS.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5289330512327744322\" border=\"0\" \/><\/a><\/p>\n<div class=\"blogger-post-footer\"><img width='1' height='1' src='https:\/\/blogger.googleusercontent.com\/tracker\/26858706-518325497599004922?l=spinfaya.blogspot.com'\/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour pr\u00e9tendre \u00e0 devenir un best seller, un livre se doit aujourd&rsquo;hui d&rsquo;\u00eatre accompagn\u00e9 d&rsquo;un plan marketing cons\u00e9quent&#8230;C&rsquo;est la ran\u00e7on de l&rsquo;abondance, il faut se distinguer pour sortir du lot. Certaines maisons d&rsquo;\u00e9dition ach\u00e8tent&#46;&#46;&#46;<\/p>\n","protected":false},"author":280,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[879],"class_list":["post-284","post","type-post","status-publish","format-standard","hentry","category-divers","tag-divers"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/users\/280"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/comments?post=284"}],"version-history":[{"count":0,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/284\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/media?parent=284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/categories?post=284"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/tags?post=284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}