{"id":332,"date":"2009-03-24T11:57:00","date_gmt":"2009-03-24T10:57:00","guid":{"rendered":"http:\/\/www.jpsainsot.com\/blog\/?p=332"},"modified":"2009-03-24T11:57:00","modified_gmt":"2009-03-24T10:57:00","slug":"refresh-everything-pepsi-mr-president","status":"publish","type":"post","link":"http:\/\/www.jpsainsot.com\/blog\/refresh-everything-pepsi-mr-president\/","title":{"rendered":"Refresh everything &#8211; Pepsi: Mr President"},"content":{"rendered":"<div style=\"text-align: justify;\"><span style=\"font-size:85%;\">La campagne PEPSI \u00ab\u00a0Refresh Everything\u00a0\u00bb r\u00e9alis\u00e9e par <a href=\"http:\/\/www.tbwa.com\/\">TBWA<\/a> comporte une multitude de cr\u00e9ations sympathiques mais je n&rsquo;avais pas vu la \u00ab\u00a0<a style=\"font-weight: bold;\" href=\"http:\/\/www.refresheverything.com\/america\/default.aspx\">lettre ouverte\u00a0\u00bb<\/a> au pr\u00e9sident Obama &#8211; plutot en phase avec la strat\u00e9gie choisie par la marque &amp; son agence : <span style=\"font-weight: bold; font-style: italic;\">le changement !<\/span><\/span>\n<\/div>\n<p><object height=\"235\" width=\"420\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/dZSeDjjm7IU&amp;fmt=18&amp;hl=en&amp;fs=1\"><param name=\"allowFullScreen\" value=\"true\"><param name=\"allowscriptaccess\" value=\"always\"><embed src=\"http:\/\/www.youtube.com\/v\/dZSeDjjm7IU&amp;fmt=18type=\" application=\"\" flash=\"\" allowscriptaccess=\"always\" allowfullscreen=\"true\" height=\"235\" width=\"420\"><\/embed><\/object><a href=\"http:\/\/www.refresheverything.com\/america\/default.aspx\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 271px;\" src=\"http:\/\/3.bp.blogspot.com\/_esAx9boPhoM\/ScjAOgMu_3I\/AAAAAAAADf8\/SnAihrf2DIQ\/s400\/pepsi_tbwa_refresh_everything.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5316710715504918386\" border=\"0\" \/><\/a><br \/>\n<object height=\"235\" width=\"420\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/iBPe_SNCwUM&amp;fmt=18&amp;hl=en&amp;fs=1\"><param name=\"allowFullScreen\" value=\"true\"><param name=\"allowscriptaccess\" value=\"always\"><embed src=\"http:\/\/www.youtube.com\/v\/iBPe_SNCwUM&amp;fmt=18type=\" application=\"\" flash=\"\" allowscriptaccess=\"always\" allowfullscreen=\"true\" height=\"235\" width=\"420\"><\/embed><\/object><br \/>\n<object height=\"235\" width=\"420\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/XCDNaP11hwM&amp;hl=fr&amp;fs=1\"><param name=\"allowFullScreen\" value=\"true\"><param name=\"allowscriptaccess\" value=\"always\"><embed src=\"http:\/\/www.youtube.com\/v\/XCDNaP11hwM&amp;hl=fr&amp;fs=1\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" height=\"235\" width=\"420\"><\/embed><\/object><br \/>\n<object height=\"300\" width=\"400\"><param name=\"allowfullscreen\" value=\"true\"><param name=\"allowscriptaccess\" value=\"always\"><param name=\"movie\" value=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=2972178&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1\"><embed src=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=2972178&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1\" type=\"application\/x-shockwave-flash\" allowfullscreen=\"true\" allowscriptaccess=\"always\" height=\"300\" width=\"400\"><\/embed><\/object><span style=\"font-size:85%;\"><br \/>\n<a href=\"http:\/\/vimeo.com\/2972178\">PEPSI &#8211; Pass &#8211; 60sec &#8211; by TBWA\\Chiat\\Day, LA<\/a> from <a href=\"http:\/\/vimeo.com\/cyrilattias\">CyrilAttias<\/a> on <a href=\"http:\/\/vimeo.com\/\">Vimeo<\/a>.<\/span><\/p>\n<div class=\"blogger-post-footer\"><img width='1' height='1' src='https:\/\/blogger.googleusercontent.com\/tracker\/26858706-4123650684964233112?l=spinfaya.blogspot.com'\/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La campagne PEPSI \u00ab\u00a0Refresh Everything\u00a0\u00bb r\u00e9alis\u00e9e par TBWA comporte une multitude de cr\u00e9ations sympathiques mais je n&rsquo;avais pas vu la \u00ab\u00a0lettre ouverte\u00a0\u00bb au pr\u00e9sident Obama &#8211; plutot en phase avec la strat\u00e9gie choisie par&#46;&#46;&#46;<\/p>\n","protected":false},"author":328,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[694,695,97],"class_list":["post-332","post","type-post","status-publish","format-standard","hentry","category-divers","tag-pepsi","tag-refresh-everything","tag-tbwa"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/users\/328"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/comments?post=332"}],"version-history":[{"count":0,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/332\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/media?parent=332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/categories?post=332"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/tags?post=332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}