{"id":362,"date":"2007-09-06T12:57:00","date_gmt":"2007-09-06T10:57:00","guid":{"rendered":"http:\/\/www.jpsainsot.com\/blog\/?p=362"},"modified":"2007-09-06T12:57:00","modified_gmt":"2007-09-06T10:57:00","slug":"les-jeux-vidos-casual-online-ont-le","status":"publish","type":"post","link":"http:\/\/www.jpsainsot.com\/blog\/les-jeux-vidos-casual-online-ont-le\/","title":{"rendered":"Les jeux vid\u00e9os \u00ab\u00a0Casual\u00a0\u00bb online ont le vent en poupe"},"content":{"rendered":"

Une etude PopCap analyse l\u2019importance des jeux online g\u00e9n\u00e9ralement appel\u00e9s \u00ab Casual games \u00bb, ces r\u00e9sultats me semblent assez int\u00e9ressants car ils apportent un \u00e9clairage nouveau sur les utilisateurs potentiels d’advergames.<\/span><\/p>\n

<\/o:p>Parmis les cols blancs interrog\u00e9s, presque un quart avoue jouer \u00e0 des jeux online au travail, avec une pointe \u00e0 35% pour les CEO, CFO et autres cadres senior.<\/o:p><\/span><\/p>\n

<\/p>\n

<\/o:p>Les estimations les plus r\u00e9centes \u00e9valuent \u00e0 200 millions le nombre de joueurs r\u00e9guliers online. sur les 2842 cadres interrog\u00e9s, 98% d\u00e9clarent qu\u2019ils ont d\u00e9j\u00e0 jou\u00e9 \u00e0 des jeux online \u00e0 la maison et 24% au bureau<\/span>.<\/span><\/p>\n

\"\"<\/a> <\/span><\/span><\/span> – 14% admettent jouer durant les r\u00e9unions \u00e9puisantes ou lors de conf\u00e9rences t\u00e9lephoniques.<\/span><\/span><\/p>\n

<\/p>\n

<\/div>\n

– <\/span><\/span><\/span>61% d\u00e9clarent jouer pendant les pauses.<\/span><\/span><\/p>\n

<\/p>\n

<\/div>\n

– <\/span><\/span><\/span>52% jouent lorsqu\u2019ils ont besoin d\u2019un moment de d\u00e9tente en cours de journ\u00e9e.<\/span><\/span><\/p>\n

<\/p>\n

<\/div>\n

– <\/span><\/span><\/span>19% jouent en fin de journ\u00e9e pour faire retomber la pression.<\/span><\/span><\/p>\n

<\/p>\n

<\/div>\n
– <\/span><\/span><\/span>11% jouent en d\u00e9but de journ\u00e9e avant d\u2019attaquer les choses s\u00e9rieuses<\/span><\/span><\/div>\n

<\/p>\n

<\/o:p>
\nTous les d\u00e9tails de cette \u00e9tude sont disponibles ici<\/a><\/span><\/p>\n

Si voulez en savoir plus sur les advergames, je vous recommande une visite chez Gaduman<\/a>,<\/span> expert en la mati\u00e8re.<\/o:p><\/span><\/p>\n

Via Marketing Vox<\/a><\/o:p><\/span><\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Une etude PopCap analyse l\u2019importance des jeux online g\u00e9n\u00e9ralement appel\u00e9s \u00ab Casual games \u00bb, ces r\u00e9sultats me semblent assez int\u00e9ressants car ils apportent un \u00e9clairage nouveau sur les utilisateurs potentiels d’advergames. Parmis les cols...<\/p>\n","protected":false},"author":358,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[879],"class_list":["post-362","post","type-post","status-publish","format-standard","hentry","category-divers","tag-divers"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/users\/358"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/comments?post=362"}],"version-history":[{"count":0,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/362\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/media?parent=362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/categories?post=362"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/tags?post=362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}