{"id":373,"date":"2007-10-02T14:41:00","date_gmt":"2007-10-02T12:41:00","guid":{"rendered":"http:\/\/www.jpsainsot.com\/blog\/?p=373"},"modified":"2007-10-02T14:41:00","modified_gmt":"2007-10-02T12:41:00","slug":"dove-campaing-for-real-beauty-la-suite","status":"publish","type":"post","link":"http:\/\/www.jpsainsot.com\/blog\/dove-campaing-for-real-beauty-la-suite\/","title":{"rendered":"Dove: Campaing for real beauty (la suite)"},"content":{"rendered":"<div style=\"text-align: justify;\"><span style=\"font-size:85%;\">L&rsquo;agence Ogilvy a lanc\u00e9 un nouveau film pour assoir le positionnement original de la marque Dove. Apr\u00e8s le mythique film \u00ab\u00a0<a href=\"http:\/\/www.youtube.com\/watch?v=iYhCn0jf46U\">Evolution<\/a>\u00ab\u00a0, voici \u00ab\u00a0Onslaught\u00a0\u00bb, toujours dans le m\u00eame esprit mais ax\u00e9 plus fortement sur l&rsquo;\u00e9ducation des enfants en mati\u00e8re de \u00ab\u00a0beaut\u00e9\u00a0\u00bb.<\/p>\n<p><\/span><span style=\"font-size:85%;\">La strat\u00e9gie globale de la marque semble coh\u00e9rente, comme vous pouvez le voir sur le <a href=\"http:\/\/www.dove.com\/fr_fr\/fr_fr\/index.html\">site Dove<\/a> qui pr\u00e9sente actuellement l&rsquo;\u00e9tude participative mondiale \u00ab\u00a0Dove&amp;Vous\u00a0\u00bb. Voil\u00e0 une marque qui semble \u00e9couter son consommateur.<\/span>\n<\/div>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" id=\"embeddedPlayerVideo\" height=\"326\" width=\"400\"><param name=\"allowScriptAccess\" value=\"always\"><param name=\"quality\" value=\"high\"><param name=\"movie\" value=\"http:\/\/videos.video-loader.com\/dsef\/onslaught.swf\"><param name=\"flashvars\" value=\"bAutoStart=false\"><embed type=\"application\/x-shockwave-flash\" src=\"http:\/\/videos.video-loader.com\/dsef\/onslaught.swf\" quality=\"high\" allowscriptaccess=\"always\" flashvars=\"bAutoStart=false\" height=\"326\" width=\"400\"><\/embed><\/object><\/p>\n<p><a href=\"http:\/\/www.adverblog.com\/archives\/003233.htm\">Via<\/a><\/p>\n<div class=\"blogger-post-footer\"><img width='1' height='1' src='https:\/\/blogger.googleusercontent.com\/tracker\/26858706-3435258813154490624?l=spinfaya.blogspot.com'\/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;agence Ogilvy a lanc\u00e9 un nouveau film pour assoir le positionnement original de la marque Dove. Apr\u00e8s le mythique film \u00ab\u00a0Evolution\u00ab\u00a0, voici \u00ab\u00a0Onslaught\u00a0\u00bb, toujours dans le m\u00eame esprit mais ax\u00e9 plus fortement sur l&rsquo;\u00e9ducation&#46;&#46;&#46;<\/p>\n","protected":false},"author":369,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[879],"class_list":["post-373","post","type-post","status-publish","format-standard","hentry","category-divers","tag-divers"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/users\/369"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/comments?post=373"}],"version-history":[{"count":0,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/373\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/media?parent=373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/categories?post=373"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/tags?post=373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}