{"id":373,"date":"2007-10-02T14:41:00","date_gmt":"2007-10-02T12:41:00","guid":{"rendered":"http:\/\/www.jpsainsot.com\/blog\/?p=373"},"modified":"2007-10-02T14:41:00","modified_gmt":"2007-10-02T12:41:00","slug":"dove-campaing-for-real-beauty-la-suite","status":"publish","type":"post","link":"http:\/\/www.jpsainsot.com\/blog\/dove-campaing-for-real-beauty-la-suite\/","title":{"rendered":"Dove: Campaing for real beauty (la suite)"},"content":{"rendered":"
L’agence Ogilvy a lanc\u00e9 un nouveau film pour assoir le positionnement original de la marque Dove. Apr\u00e8s le mythique film \u00ab\u00a0Evolution<\/a>\u00ab\u00a0, voici \u00ab\u00a0Onslaught\u00a0\u00bb, toujours dans le m\u00eame esprit mais ax\u00e9 plus fortement sur l’\u00e9ducation des enfants en mati\u00e8re de \u00ab\u00a0beaut\u00e9\u00a0\u00bb.<\/p>\n

<\/span>La strat\u00e9gie globale de la marque semble coh\u00e9rente, comme vous pouvez le voir sur le site Dove<\/a> qui pr\u00e9sente actuellement l’\u00e9tude participative mondiale \u00ab\u00a0Dove&Vous\u00a0\u00bb. Voil\u00e0 une marque qui semble \u00e9couter son consommateur.<\/span>\n<\/div>\n

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Via<\/a><\/p>\n

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L’agence Ogilvy a lanc\u00e9 un nouveau film pour assoir le positionnement original de la marque Dove. Apr\u00e8s le mythique film \u00ab\u00a0Evolution\u00ab\u00a0, voici \u00ab\u00a0Onslaught\u00a0\u00bb, toujours dans le m\u00eame esprit mais ax\u00e9 plus fortement sur l’\u00e9ducation...<\/p>\n","protected":false},"author":369,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[879],"class_list":["post-373","post","type-post","status-publish","format-standard","hentry","category-divers","tag-divers"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t