{"id":379,"date":"2007-10-12T12:55:00","date_gmt":"2007-10-12T10:55:00","guid":{"rendered":"http:\/\/www.jpsainsot.com\/blog\/?p=379"},"modified":"2007-10-12T12:55:00","modified_gmt":"2007-10-12T10:55:00","slug":"un-advergame-toyota-sur-x-box-live","status":"publish","type":"post","link":"http:\/\/www.jpsainsot.com\/blog\/un-advergame-toyota-sur-x-box-live\/","title":{"rendered":"Un advergame Toyota sur X-box live"},"content":{"rendered":"<div style=\"text-align: justify;\"><span style=\"font-size:85%;\">Cet <a href=\"http:\/\/www.xbox.com\/en-US\/games\/y\/yarisxbloxlivearcade\/default.htm\">advergame <\/a>d\u00e9velopp\u00e9 par Backbone Entertainment pour la Yaris de Toyota ne restera dans les annales ni en raison  de son graphisme ni en raison de son gameplay&#8230;<\/span><\/p>\n<p><span style=\"font-size:85%;\">En revanche, il s&rsquo;agit du premier gros advergame distribu\u00e9 sur le Canal LIVE de la X-box, ce qui change un peu des advergame \u00ab\u00a0web only\u00a0\u00bb cr\u00e9\u00e9s par les marques.. Il est disponible <a href=\"http:\/\/www.xbox.com\/en-US\/games\/y\/yarisxbloxlivearcade\/default.htm\">ici<\/a>.<\/span><\/p>\n<p><span style=\"font-size:85%;\">Cel\u00e0 nous confirme s&rsquo;il en \u00e9tait besoin que le jeu vid\u00e9o est aujourd&rsquo;hui un support de communication capital, que cel\u00e0 soit par le biais d&rsquo;in-game advertising (product placement ou affichage dynamique) ou comme ici par la cr\u00e9ation d&rsquo;un jeu \u00e0 part enti\u00e8re.<\/span>\n<\/div>\n<p><a href=\"http:\/\/4.bp.blogspot.com\/_esAx9boPhoM\/Rw9q7mfAOPI\/AAAAAAAAAVQ\/6lCshUIa2S0\/s1600-h\/Yaris_xbox.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 435px; height: 90px;\" src=\"http:\/\/4.bp.blogspot.com\/_esAx9boPhoM\/Rw9q7mfAOPI\/AAAAAAAAAVQ\/6lCshUIa2S0\/s400\/Yaris_xbox.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5120428873518954738\" border=\"0\" \/><\/a><br \/>\n<span style=\"font-size:85%;\">Vu chez <a href=\"http:\/\/adverlab.blogspot.com\/2007\/10\/toyotas-advergame-first-on-xbox-live.html\">MIT <\/a>&amp; <a href=\"http:\/\/www.gamespot.com\/news\/6180594.html\">Gamespot<\/a><\/span><\/p>\n<div class=\"blogger-post-footer\"><img width='1' height='1' src='https:\/\/blogger.googleusercontent.com\/tracker\/26858706-469332114844901025?l=spinfaya.blogspot.com'\/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cet advergame d\u00e9velopp\u00e9 par Backbone Entertainment pour la Yaris de Toyota ne restera dans les annales ni en raison de son graphisme ni en raison de son gameplay&#8230; En revanche, il s&rsquo;agit du premier&#46;&#46;&#46;<\/p>\n","protected":false},"author":375,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[879],"class_list":["post-379","post","type-post","status-publish","format-standard","hentry","category-divers","tag-divers"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/users\/375"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/comments?post=379"}],"version-history":[{"count":0,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/379\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/media?parent=379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/categories?post=379"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/tags?post=379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}