{"id":383,"date":"2007-10-30T13:35:00","date_gmt":"2007-10-30T12:35:00","guid":{"rendered":"http:\/\/www.jpsainsot.com\/blog\/?p=383"},"modified":"2007-10-30T13:35:00","modified_gmt":"2007-10-30T12:35:00","slug":"publication-iab-game-advertising","status":"publish","type":"post","link":"http:\/\/www.jpsainsot.com\/blog\/publication-iab-game-advertising\/","title":{"rendered":"Publication IAB > Game Advertising"},"content":{"rendered":"<p><span style=\"font-size:85%;\">Nos amis de Futurelab nous informent que l&rsquo;IAB vient de sortir un <a style=\"font-weight: bold;\" href=\"http:\/\/www.iab.net\/resources\/pdf\/games-reportv4.pdf\">livre blanc<\/a> d\u00e9taillant les formats de pub dans les jeux vid\u00e9o intitul\u00e9 : \u00ab\u00a0Let  the Games begin\u00a0\u00bb.<\/p>\n<p><\/span><a href=\"http:\/\/www.iab.net\/resources\/pdf\/games-reportv4.pdf\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 235px; height: 137px;\" src=\"http:\/\/1.bp.blogspot.com\/_esAx9boPhoM\/RycmLYFqIwI\/AAAAAAAAA1I\/DUfzTVEDaDc\/s400\/IAB_Game_Advertising_JPS.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5127108677671199490\" border=\"0\" \/><\/a><\/p>\n<div style=\"text-align: justify;\"><span style=\"font-size:85%;\">Ne r\u00eavez pas, il s&rsquo;agit d&rsquo;un rap<\/span><span style=\"font-size:85%;\">port assez court et qui ne contient pas d&rsquo;innovations majeures,   il faut toutefois reconnaitre  que cette communication de l&rsquo;IAB a pour m\u00e9rite de  pousser \u00e0 la standardisation des formats publicitaires pour ce m\u00e9dia dont nous parlons depuis longtemps sans voir de r\u00e9elles r\u00e8gles \u00e9merger.<\/span><\/p>\n<p><span style=\"font-size:85%;\">Vous trouverez ci-dessous une traduction approximative de la liste publi\u00e9e par l&rsquo;IAB.<\/span><br \/>\n<span style=\"font-size:85%;\"> (cliquez dessus pour agrandir)<\/span><a href=\"http:\/\/3.bp.blogspot.com\/_esAx9boPhoM\/RycsL4FqIxI\/AAAAAAAAA1Q\/FX5q24uv3UQ\/s1600-h\/Formats_Advergaming_JPS.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;\" src=\"http:\/\/3.bp.blogspot.com\/_esAx9boPhoM\/RycsL4FqIxI\/AAAAAAAAA1Q\/FX5q24uv3UQ\/s400\/Formats_Advergaming_JPS.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5127115283330900754\" border=\"0\" \/><\/a><\/div>\n<div class=\"blogger-post-footer\"><img width='1' height='1' src='https:\/\/blogger.googleusercontent.com\/tracker\/26858706-4153696201923409633?l=spinfaya.blogspot.com'\/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nos amis de Futurelab nous informent que l&rsquo;IAB vient de sortir un livre blanc d\u00e9taillant les formats de pub dans les jeux vid\u00e9o intitul\u00e9 : \u00ab\u00a0Let the Games begin\u00a0\u00bb. Ne r\u00eavez pas, il s&rsquo;agit&#46;&#46;&#46;<\/p>\n","protected":false},"author":379,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[879],"class_list":["post-383","post","type-post","status-publish","format-standard","hentry","category-divers","tag-divers"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/users\/379"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/comments?post=383"}],"version-history":[{"count":0,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/383\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/media?parent=383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/categories?post=383"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/tags?post=383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}