{"id":431,"date":"2008-08-19T11:07:00","date_gmt":"2008-08-19T09:07:00","guid":{"rendered":"http:\/\/www.jpsainsot.com\/blog\/?p=431"},"modified":"2008-08-19T11:07:00","modified_gmt":"2008-08-19T09:07:00","slug":"mcdonalds-lance-un-univers-virtuel","status":"publish","type":"post","link":"http:\/\/www.jpsainsot.com\/blog\/mcdonalds-lance-un-univers-virtuel\/","title":{"rendered":"McDonald&rsquo;s Lance un Univers Virtuel HappyMeal"},"content":{"rendered":"<div style=\"text-align: justify;\"><span style=\"font-size:85%;\"><a href=\"http:\/\/scottgoodson.typepad.com\/my_weblog\/\">Scott Goodson<\/a> \u00e9crit chez <a href=\"http:\/\/blog.futurelab.net\/2008\/08\/mcdonalds_is_launching_their_o.html\">FUTURELAB<\/a> que McDonalds pr\u00e9pare actuellement le lancement d&rsquo;un <a style=\"font-weight: bold;\" href=\"http:\/\/vw.happymeal.com\/en_US\/\">univers virtuel<\/a>, plus particuli\u00e8rement pour la marque Happy Meal.<\/span>\n<\/div>\n<div style=\"text-align: left;\">\n<div style=\"text-align: justify;\">\n<span style=\"font-size:85%;\">Les consommateurs sont d&rsquo;ailleurs consult\u00e9s sur le futur nom de cet univers (sur happymeal.com).<\/span>\n<\/div>\n<div style=\"text-align: justify;\"><a href=\"http:\/\/1.bp.blogspot.com\/_esAx9boPhoM\/SKqQ07M9SDI\/AAAAAAAACPQ\/Ijg76w-aFHs\/s1600-h\/HAPPYMEAL_McDonalds_JPS.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 238px; height: 325px;\" src=\"http:\/\/1.bp.blogspot.com\/_esAx9boPhoM\/SKqQ07M9SDI\/AAAAAAAACPQ\/Ijg76w-aFHs\/s400\/HAPPYMEAL_McDonalds_JPS.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5236156755691259954\" border=\"0\" \/><\/a><span style=\"font-size:85%;\">Selon Scott, c&rsquo;est un signe que les marques ont d\u00e9sormais plus int\u00e9r\u00eat \u00e0 cr\u00e9er un univers virtuel digne de ce nom plut\u00f4t que de participer \u00e0 un univers existant.<\/span><\/p>\n<p><span style=\"font-size:85%;\">Sur le r\u00e9cent univers install\u00e9 sur happymeal.com, il existe une connection entre cet univers en flash et la \u00ab\u00a0real life\u00a0\u00bb via les codes disponibles sur les pack happymeal qui permettre de d\u00e9bloquer des \u00e9lements en ligne. Des featuring auront lieu pour inclure des personnages de films, s\u00e9ries TV ou comics dans l&rsquo;univers.<\/span>\n<\/div>\n<p><span style=\"font-size:85%;\"><br \/>\n<\/span><a href=\"http:\/\/1.bp.blogspot.com\/_esAx9boPhoM\/SKqRaatr2VI\/AAAAAAAACPY\/XJnOFI3lyTg\/s1600-h\/HAPPYMEAL_McDonalds_virtuel_JPS.jpg\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;\" src=\"http:\/\/1.bp.blogspot.com\/_esAx9boPhoM\/SKqRaatr2VI\/AAAAAAAACPY\/XJnOFI3lyTg\/s400\/HAPPYMEAL_McDonalds_virtuel_JPS.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5236157399805188434\" border=\"0\" \/><\/a><\/p>\n<div style=\"text-align: justify;\"><span style=\"font-size:85%;\">Au niveau du gameplay, on pourrait presque parler de MMORPGFK..ah oui ca voudrait dire massively multiplayer online role playing game FOR KIDS!  En effet l&rsquo;avatar aura des points (forces etc&#8230;) qui pourront \u00eatre r\u00e9colt\u00e9s gr\u00e2ce aux diverses activit\u00e9s propos\u00e9es dans le monde&#8230;et notamment via les nombreux petits jeux en flash.<\/span><\/p>\n<p><span style=\"font-size:85%;\">Cette information parait int\u00e9ressante quant \u00e0 l&rsquo;avenir des univers &amp; jeux videos en ligne de marque.<\/span>\n<\/div>\n<\/div>\n<div class=\"blogger-post-footer\"><img width='1' height='1' src='https:\/\/blogger.googleusercontent.com\/tracker\/26858706-3702033153121948422?l=spinfaya.blogspot.com'\/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Scott Goodson \u00e9crit chez FUTURELAB que McDonalds pr\u00e9pare actuellement le lancement d&rsquo;un univers virtuel, plus particuli\u00e8rement pour la marque Happy Meal. Les consommateurs sont d&rsquo;ailleurs consult\u00e9s sur le futur nom de cet univers (sur&#46;&#46;&#46;<\/p>\n","protected":false},"author":427,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[879],"class_list":["post-431","post","type-post","status-publish","format-standard","hentry","category-divers","tag-divers"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/users\/427"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/comments?post=431"}],"version-history":[{"count":0,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/431\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/media?parent=431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/categories?post=431"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/tags?post=431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}