{"id":439,"date":"2008-09-05T23:35:00","date_gmt":"2008-09-05T21:35:00","guid":{"rendered":"http:\/\/www.jpsainsot.com\/blog\/?p=439"},"modified":"2008-09-05T23:35:00","modified_gmt":"2008-09-05T21:35:00","slug":"kellogg-le-roi-digital-surpasse-celui","status":"publish","type":"post","link":"http:\/\/www.jpsainsot.com\/blog\/kellogg-le-roi-digital-surpasse-celui\/","title":{"rendered":"Kellogg: le ROI digital surpasse celui de la TV"},"content":{"rendered":"<div style=\"text-align: justify;\"><span style=\"font-size:85%;\">Je reconnais avoir un gout prononc\u00e9 pour la cr\u00e9ation, l&rsquo;art et la musique dans la pub. Cel\u00e0 ne m&#8217;empeche pas d&rsquo;\u00eatre \u00e9galement un adepte du ROI qui reste pour moi un indicateur cl\u00e9 .<\/span><\/p>\n<p><span style=\"font-size:85%;\">Adage nous communique une information int\u00e9ressante: la marque Kellogg d\u00e9clare que son ROI digital a largement d\u00e9pass\u00e9 son ROI TV sur les 18 derniers mois, sur la marque Sp\u00e9cial K, avec 1 milliard de dollars de d\u00e9penses online.<\/span><\/p>\n<p><span style=\"font-size:85%;\">Plus de d\u00e9tails et les meilleurs verbatim <\/span><span style=\"font-size:85%;\"><a href=\"http:\/\/adage.com\/article?article_id=130747\">ici<\/a><\/span>\n<\/div>\n<div style=\"text-align: justify;\">\n<p><a href=\"http:\/\/1.bp.blogspot.com\/_esAx9boPhoM\/SMGozWMUGMI\/AAAAAAAACQQ\/nCqDw2ZUpGc\/s1600-h\/specialK_JPS.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;\" src=\"http:\/\/1.bp.blogspot.com\/_esAx9boPhoM\/SMGozWMUGMI\/AAAAAAAACQQ\/nCqDw2ZUpGc\/s400\/specialK_JPS.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5242657041319991490\" border=\"0\" \/><\/a>\n<\/div>\n<p><img decoding=\"async\" src=\"file:\/\/\/C:\/DOCUME%7E1\/ADMINI%7E1\/LOCALS%7E1\/Temp\/moz-screenshot-3.jpg\" alt=\"\" \/><\/p>\n<div class=\"blogger-post-footer\"><img width='1' height='1' src='https:\/\/blogger.googleusercontent.com\/tracker\/26858706-6938754028703404112?l=spinfaya.blogspot.com'\/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Je reconnais avoir un gout prononc\u00e9 pour la cr\u00e9ation, l&rsquo;art et la musique dans la pub. Cel\u00e0 ne m&#8217;empeche pas d&rsquo;\u00eatre \u00e9galement un adepte du ROI qui reste pour moi un indicateur cl\u00e9 .&#46;&#46;&#46;<\/p>\n","protected":false},"author":435,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[879],"class_list":["post-439","post","type-post","status-publish","format-standard","hentry","category-divers","tag-divers"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/users\/435"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/comments?post=439"}],"version-history":[{"count":0,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/439\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/media?parent=439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/categories?post=439"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/tags?post=439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}