{"id":481,"date":"2006-12-18T17:35:00","date_gmt":"2006-12-18T16:35:00","guid":{"rendered":"http:\/\/www.jpsainsot.com\/blog\/?p=481"},"modified":"2006-12-18T17:35:00","modified_gmt":"2006-12-18T16:35:00","slug":"sony-le-faux-blog","status":"publish","type":"post","link":"http:\/\/www.jpsainsot.com\/blog\/sony-le-faux-blog\/","title":{"rendered":"Sony: le faux blog"},"content":{"rendered":"<div style=\"text-align: justify;\"><a href=\"http:\/\/2.bp.blogspot.com\/_esAx9boPhoM\/RYbDwdSAO0I\/AAAAAAAAACk\/zArgZVxF2Lw\/s1600-h\/Sony_JPS.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" style=\"margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;\" src=\"http:\/\/2.bp.blogspot.com\/_esAx9boPhoM\/RYbDwdSAO0I\/AAAAAAAAACk\/zArgZVxF2Lw\/s200\/Sony_JPS.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5009906872757533506\" border=\"0\" \/><\/a><span style=\"font-size:85%;\">On en parle beaucoup en ce moment et l&rsquo;histoire n&rsquo;est pas nouvelle, mais il est toujours bon d&rsquo;en rajouter une couche&#8230;<\/span><\/p>\n<p><span style=\"font-size:85%;\">De quoi parlons nous? Du Flog de Sony qui vient de faire un terrible flop. Qu&rsquo;est qu&rsquo;un flog me direz vous? Et bien il s&rsquo;agit d&rsquo;un faux blog construit par une marque sans qu&rsquo;il soit clairement \u00ab\u00a0brand\u00e9\u00a0\u00bb.<\/span><\/p>\n<p><span style=\"font-size:85%;\">Il y a eu de nombreuses catastrophes de ce style r\u00e9cemment (McDO, Walmart, Lonelygirl 115 bien sur) il est donc vraiment \u00e9trange qu&rsquo;une agence comme <a href=\"http:\/\/www.zipatoni.com\/\">Zipatoni<\/a> se soit lanc\u00e9e dans cette aventure cauchemardesque.<\/span><\/p>\n<p><span style=\"font-size:85%;\">Le blog en question, mettant en sc\u00e8ne 2 YAM (Young adult males pour faire in \ud83d\ude09 \u00e9tait intitul\u00e9  Alliwantforxmasisapsp.com. Je dis \u00ab\u00a0\u00e9tait\u00a0\u00bb car comme vous pouvez le voir les fichiers ont \u00e9t\u00e9 retir\u00e9s mais le mal \u00e9tait d\u00e9j\u00e0 fait. Bloggeuses et Bloggers se sont d\u00e9foul\u00e9s sur Sony, qui ose contrevenir \u00e0 l&rsquo;une des plus \u00e9l\u00e9mentaires r\u00e8gles du blogging et du Web contemporain > la sinc\u00e9rit\u00e9 et la transparence.<\/span><\/p>\n<p><span style=\"font-size:85%;\">Pris la main dans le sac, Sony a du d\u00e9clarer sur le site: <\/span><\/p>\n<blockquote><p><span style=\"font-size:85%;\">\u00ab\u00a0From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP.\u00a0\u00bb<\/span><\/p><\/blockquote>\n<p><span style=\"font-size:85%;\">Disons que la marque a vraiment tendu le baton pour se faire battre, cette pratique d\u00e9su\u00e8te de \u00ab\u00a0tromperie plublicitaire\u00a0\u00bb n&rsquo;ayant d\u00e9finitivement plus bonne presse sur le web! <\/span><\/p>\n<p><span style=\"font-size:85%;\">\u00e0 bon entendeur&#8230;.<\/span><\/p>\n<p><span style=\"font-size:85%;\">Source: <a href=\"http:\/\/www.theinquirer.net\/default.aspx?article=36401\">The Inquirer<\/a> &amp; <a href=\"http:\/\/adage.com\/smallagency\/article.php?article_id=113945\">Advertising Age<\/a><\/span>\n<\/div>\n<div class=\"blogger-post-footer\"><img width='1' height='1' src='https:\/\/blogger.googleusercontent.com\/tracker\/26858706-4814684442869229590?l=spinfaya.blogspot.com'\/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>On en parle beaucoup en ce moment et l&rsquo;histoire n&rsquo;est pas nouvelle, mais il est toujours bon d&rsquo;en rajouter une couche&#8230; De quoi parlons nous? Du Flog de Sony qui vient de faire un&#46;&#46;&#46;<\/p>\n","protected":false},"author":477,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[879],"class_list":["post-481","post","type-post","status-publish","format-standard","hentry","category-divers","tag-divers"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/users\/477"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/comments?post=481"}],"version-history":[{"count":0,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/481\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/media?parent=481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/categories?post=481"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/tags?post=481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}