{"id":508,"date":"2007-02-09T15:45:00","date_gmt":"2007-02-09T14:45:00","guid":{"rendered":"http:\/\/www.jpsainsot.com\/blog\/?p=508"},"modified":"2007-02-09T15:45:00","modified_gmt":"2007-02-09T14:45:00","slug":"nike-jordan-xx2","status":"publish","type":"post","link":"http:\/\/www.jpsainsot.com\/blog\/nike-jordan-xx2\/","title":{"rendered":"Nike Jordan XX2"},"content":{"rendered":"<p class=\"MsoNormal\"><span style=\"font-size:85%;\">Pour f\u00eater dignement le 22<sup>e<\/sup> anniversaire de la mythique \u00ab Jordan \u00bb, Nike vient de lancer une campagne multimedia assez int\u00e9ressante.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size:85%;\"><o:p> <\/o:p>M\u00eame si la partie interactive est ce qui nous int\u00e9resse le plus ici, voici le spot de 60 secondes r\u00e9alis\u00e9 par Wieden + Kennedy&#8230;un brin dramatique, il en impose tout de m\u00eame.<br \/>\n<\/span><\/p>\n<p class=\"MsoNormal\">\n<p class=\"MsoNormal\"><span style=\"font-size:85%;\"><br \/>\n<object height=\"350\" width=\"425\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/Q4vKfpygZ8E\"><param name=\"wmode\" value=\"transparent\"><embed src=\"http:\/\/www.youtube.com\/v\/Q4vKfpygZ8E\" type=\"application\/x-shockwave-flash\" wmode=\"transparent\" height=\"350\" width=\"425\"><\/embed><\/object><\/p>\n<p><\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size:85%;\"><o:p> <\/o:p><span style=\"font-weight: bold;\">L\u2019id\u00e9e Cr\u00e9ative :<\/span> <st1:personname productid=\"la XX\" st=\"on\">la Jordan XX<\/st1:personname>2 est inspir\u00e9e par l\u2019avion de chasse <span style=\"\"> <\/span>am\u00e9ricain F-22\u2026L\u2019id\u00e9e est de sortir de nulle part de mani\u00e8re compl\u00e8tement furtive et <span style=\"\"> <\/span>de \u00ab faire le boulot \u00bb <span style=\"\"> <\/span>(cf le directeur de la creation chez Wieden)<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size:85%;\">la partie Web comme bien souvent chez Nike, est plut\u00f4t styl\u00e9e. Flash 9 a \u00e9t\u00e9 choisi pour b\u00e9n\u00e9ficier des derni\u00e8res fonctionnalit\u00e9s. Vous appr\u00e9cierez notamment l&rsquo;usage habile du plein \u00e9cran.<\/span><\/p>\n<p><span style=\"font-size:85%;\">Au niveau design, les photos et la mod\u00e9lisation 3D de la chaussure  en mettent plein la vue&#8230;les encarts video fullscreen en rajoute une couche.<\/p>\n<p>De la belle ouvrage donc, voici un site produit qui joue dans la cour des grands..c&rsquo;est <a href=\"http:\/\/www.nike.com\/jumpman23\/features\/xx2\/index.html\">ici<\/a><\/p>\n<p><\/span><a href=\"http:\/\/www.nike.com\/jumpman23\/features\/xx2\/index.html\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;\" src=\"http:\/\/2.bp.blogspot.com\/_esAx9boPhoM\/RcyJ27OkbCI\/AAAAAAAAAIY\/oBJqPPTgw-M\/s400\/Nike_XX2_JPS.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5029546460570741794\" border=\"0\" \/><\/a><\/p>\n<div class=\"blogger-post-footer\"><img width='1' height='1' src='https:\/\/blogger.googleusercontent.com\/tracker\/26858706-6623176639390958408?l=spinfaya.blogspot.com'\/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour f\u00eater dignement le 22e anniversaire de la mythique \u00ab Jordan \u00bb, Nike vient de lancer une campagne multimedia assez int\u00e9ressante. M\u00eame si la partie interactive est ce qui nous int\u00e9resse le plus ici,&#46;&#46;&#46;<\/p>\n","protected":false},"author":504,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[879],"class_list":["post-508","post","type-post","status-publish","format-standard","hentry","category-divers","tag-divers"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/users\/504"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/comments?post=508"}],"version-history":[{"count":0,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/508\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/media?parent=508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/categories?post=508"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/tags?post=508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}