{"id":516,"date":"2007-02-22T15:23:00","date_gmt":"2007-02-22T14:23:00","guid":{"rendered":"http:\/\/www.jpsainsot.com\/blog\/?p=516"},"modified":"2007-02-22T15:23:00","modified_gmt":"2007-02-22T14:23:00","slug":"une-campagne-playstation-3-en-open","status":"publish","type":"post","link":"http:\/\/www.jpsainsot.com\/blog\/une-campagne-playstation-3-en-open\/","title":{"rendered":"Une campagne Playstation 3 en Open source?"},"content":{"rendered":"<div style=\"text-align: justify;\"><span style=\"font-size:85%;\">Voici une initiative int\u00e9ressante de TBWA Londres, agence lead pour le Budget Playstation 3. L&rsquo;info n&rsquo;est plus de la derni\u00e8re fraicheur mais j&rsquo;avoue \u00eatre pass\u00e9 \u00e0 c\u00f4t\u00e9&#8230;<\/span><\/p>\n<p><span style=\"font-size:85%;\">\u00e0 l&rsquo;occasion du lancement de la playstation 3, l&rsquo;agence a lanc\u00e9 une sorte de concours, \u00ab\u00a0<a href=\"http:\/\/www.thebigwhatadventure.com\/\">The Big What Adventure<\/a>\u00a0\u00bb consistant \u00e0 proposer aux internautes de soumettre leurs id\u00e9es de pubs multi supports pour la campagne Playstation 3.<\/span>\n<\/div>\n<p><span style=\"font-size:85%;\"><br \/>\n<\/span><a href=\"http:\/\/www.thebigwhatadventure.com\/\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;\" src=\"http:\/\/3.bp.blogspot.com\/_esAx9boPhoM\/Rd2qZ6twAqI\/AAAAAAAAAKY\/or0V80BfObI\/s400\/the_BWA_Playstation_JPS.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5034367320704680610\" border=\"0\" \/><\/a><span style=\"font-size:85%;\">L&rsquo;agence a appel\u00e9 cel\u00e0 de la \u00ab\u00a0crowd sourced creativity\u00a0\u00bb&#8230;dans la langue de Moli\u00e8re cel\u00e0 donnerait \u00ab\u00a0Cr\u00e9ativit\u00e9 g\u00e9n\u00e9r\u00e9e par la foule\u00a0\u00bb. Bien entendu, certains n&rsquo;ont pas manqu\u00e9 de critiquer le fait que les droits intellectuels des cr\u00e9as finales appartiendront \u00e0 TBWA mais le principe est n\u00e9anmoins int\u00e9ressant et le site a d&rsquo;ailleurs \u00e9t\u00e9 modifi\u00e9 suite \u00e0 ces critiques, avec un <a href=\"http:\/\/www.thebigwhatadventure.com\/\">discours <\/a>qui a le m\u00e9rite de jouer la carte de la transparence.<\/span><br \/>\n<span style=\"font-size:85%;\"><br \/>\nLe directeur du planning strat\u00e9gique Neil Houston indique que les clients, de m\u00eame que l&rsquo;agence, sont tr\u00e8s curieux de voir le genre d&rsquo;id\u00e9es qui peuvent provenir de leur public cible&#8230;on les comprend! SI vous avez des infos sur les r\u00e9sultats de cette op\u00e9ration n&rsquo;h\u00e9sitez pas \u00e0 commenter.<\/p>\n<p><\/span><a href=\"http:\/\/www.thebigwhatadventure.com\/\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;\" src=\"http:\/\/4.bp.blogspot.com\/_esAx9boPhoM\/Rd2qKKtwApI\/AAAAAAAAAKQ\/0L4vxJQ_WDc\/s400\/Playstation3_JPS.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5034367050121740946\" border=\"0\" \/><\/a><\/p>\n<div class=\"blogger-post-footer\"><img width='1' height='1' src='https:\/\/blogger.googleusercontent.com\/tracker\/26858706-7863659861853029446?l=spinfaya.blogspot.com'\/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Voici une initiative int\u00e9ressante de TBWA Londres, agence lead pour le Budget Playstation 3. L&rsquo;info n&rsquo;est plus de la derni\u00e8re fraicheur mais j&rsquo;avoue \u00eatre pass\u00e9 \u00e0 c\u00f4t\u00e9&#8230; \u00e0 l&rsquo;occasion du lancement de la playstation&#46;&#46;&#46;<\/p>\n","protected":false},"author":512,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[879],"class_list":["post-516","post","type-post","status-publish","format-standard","hentry","category-divers","tag-divers"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/users\/512"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/comments?post=516"}],"version-history":[{"count":0,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/516\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/media?parent=516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/categories?post=516"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/tags?post=516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}