{"id":547,"date":"2007-06-30T00:29:00","date_gmt":"2007-06-29T22:29:00","guid":{"rendered":"http:\/\/www.jpsainsot.com\/blog\/?p=547"},"modified":"2007-06-30T00:29:00","modified_gmt":"2007-06-29T22:29:00","slug":"pub-in-game-plus-de-milliards-de","status":"publish","type":"post","link":"http:\/\/www.jpsainsot.com\/blog\/pub-in-game-plus-de-milliards-de\/","title":{"rendered":"Pub In-game: plus de 2 milliards de dollars en 2012"},"content":{"rendered":"<p><span style=\"font-size:85%;\">Selon un rapport r\u00e9cent de Parks Associates (US uniquement), les d\u00e9penses en publicit\u00e9 dans les jeux videos vont passer de 370 millions ($) en 2006 \u00e0 plus de 2 milliards en 2012.Parmis les cat\u00e9gories  d\u00e9taill\u00e9es dans l&rsquo;\u00e9tude, la partie \u00ab\u00a0In-game\u00a0\u00bb repr\u00e9sente bien entendu la plus forte \u00e9volution (de 55 \u00e0 plus de 800 millions de dollars)<\/span><br \/>\n<span style=\"font-size:85%;\"><br \/>\n<\/span><a href=\"http:\/\/2.bp.blogspot.com\/_esAx9boPhoM\/RoWK4F4-ATI\/AAAAAAAAARM\/4dQWIaPEuNQ\/s1600-h\/gamesFifa.gif\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;\" src=\"http:\/\/2.bp.blogspot.com\/_esAx9boPhoM\/RoWK4F4-ATI\/AAAAAAAAARM\/4dQWIaPEuNQ\/s400\/gamesFifa.gif\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5081620450815902002\" border=\"0\" \/><\/a><br \/>\n<span style=\"font-size:85%;\">Avec une croissance annuelle attendue de 33%, le secteur du jeu vid\u00e9o se confirme \u00eatre un nouveau terrain  de jeu <\/span><span style=\"font-size:85%;\">incontournable<\/span><span style=\"font-size:85%;\"> pour les annonceurs et publicitaires&#8230;<\/p>\n<p>Le directeur de l&rsquo;\u00e9tude, Yuanzhe Cai, d\u00e9clare: \u00ab\u00a0Effectu\u00e9e correctement, la publicit\u00e9 dans les jeux videos est une solution gagnat-gagant pour les annonceurs, d\u00e9veloppeurs et \u00e9diteurs, Fabriquants de consoles, portails de jeux et gamers\u00a0\u00bb&#8230;\u00e0 voir sur la dur\u00e9e&#8230;<\/p>\n<p>Il est imp\u00e9ratif d&rsquo;utiliser des formats tr\u00e8s cr\u00e9atifs en<span style=\"font-weight: bold; font-style: italic;\"> in game<\/span>, et surtout \u00e9viter absolument d&rsquo;\u00eatre intrusif. cel\u00e0 peut paraitre basique mais de nombreuses marques oublient ce point et risquent de se retrouver expos\u00e9es \u00e0 la vindicte des hardcore gamers&#8230;<\/p>\n<p>\u00e0 relire: mon <a href=\"http:\/\/spinfaya.blogspot.com\/2007\/03\/sony-home-sur-ps3.html\">post<\/a> sur <a href=\"http:\/\/spinfaya.blogspot.com\/2007\/03\/sony-home-sur-ps3.html\">Home PS3<\/a> et celui sur <a href=\"http:\/\/spinfaya.blogspot.com\/2006\/10\/nivea-dans-splinter-cell.html\">Splinter Cell et nivea<\/a><\/p>\n<p><\/span><a href=\"http:\/\/1.bp.blogspot.com\/_esAx9boPhoM\/RoWLN14-AUI\/AAAAAAAAARU\/lzaHDKLb5QU\/s1600-h\/massive.jpg\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;\" src=\"http:\/\/1.bp.blogspot.com\/_esAx9boPhoM\/RoWLN14-AUI\/AAAAAAAAARU\/lzaHDKLb5QU\/s400\/massive.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5081620824478056770\" border=\"0\" \/><\/a><\/p>\n<div class=\"blogger-post-footer\"><img width='1' height='1' src='https:\/\/blogger.googleusercontent.com\/tracker\/26858706-5064504623482012237?l=spinfaya.blogspot.com'\/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Selon un rapport r\u00e9cent de Parks Associates (US uniquement), les d\u00e9penses en publicit\u00e9 dans les jeux videos vont passer de 370 millions ($) en 2006 \u00e0 plus de 2 milliards en 2012.Parmis les cat\u00e9gories&#46;&#46;&#46;<\/p>\n","protected":false},"author":543,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[879],"class_list":["post-547","post","type-post","status-publish","format-standard","hentry","category-divers","tag-divers"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/users\/543"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/comments?post=547"}],"version-history":[{"count":0,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/547\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/media?parent=547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/categories?post=547"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/tags?post=547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}