{"id":554,"date":"2007-07-23T15:45:00","date_gmt":"2007-07-23T13:45:00","guid":{"rendered":"http:\/\/www.jpsainsot.com\/blog\/?p=554"},"modified":"2007-07-23T15:45:00","modified_gmt":"2007-07-23T13:45:00","slug":"in-game-advertising-stats-perspectives","status":"publish","type":"post","link":"http:\/\/www.jpsainsot.com\/blog\/in-game-advertising-stats-perspectives\/","title":{"rendered":"In-game Advertising > stats &#038; perspectives"},"content":{"rendered":"<p><span style=\"font-size:85%;\">Une nouvelle \u00e9tude sur la pub In-game r\u00e9alis\u00e9e par Interpret pour Double Fusion confirme le fait que la pub dans les jeux videos et aujourd\u2019hui une r\u00e9alit\u00e9, m\u00eame si les annonceurs europ\u00e9ens sont encore rares \u00e0 utiliser ce medium.<\/p>\n<p>Sur un \u00e9chantillon repr\u00e9sentif de jeux divers et vari\u00e9s, 81% des joueurs sont expos\u00e9s \u00e0 un format publicitaire par minute. Il faut noter que dans les jeux videos, une impression comptabilis\u00e9e correspond \u00e0 une exposition de 10 secondes alors qu\u2019une seule seconde est g\u00e9n\u00e9ralement suffisante pour remarquer le message publicitaire. Bien entendu les billboards sont g\u00e9n\u00e9ralement moins efficaces que le product placement intelligent au sein m\u00eame su sc\u00e9nario.<\/p>\n<p><\/span><a href=\"http:\/\/4.bp.blogspot.com\/_esAx9boPhoM\/RqSyCH6hDxI\/AAAAAAAAASc\/k8BiQy9uAfc\/s1600-h\/Cocasplinter_Ingame.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;\" src=\"http:\/\/4.bp.blogspot.com\/_esAx9boPhoM\/RqSyCH6hDxI\/AAAAAAAAASc\/k8BiQy9uAfc\/s400\/Cocasplinter_Ingame.jpg\" alt=\"\" id=\"BLOGGER_PHOTO_ID_5090389228389469970\" border=\"0\" \/><\/a><br \/>\n<span style=\"font-size:85%;\">L\u2019\u00e9tude a \u00e9galement utilis\u00e9 une analyse d\u2019eyetracking pour rep\u00e9rer les emplacements les plus efficaces.  Il s\u2019agit principalement des coins de l\u2019\u00e9cran de jeu ainsi que la \u00ab ligne d\u2019horizon \u00bb comme par exemple dans les jeux de course automobile.<\/p>\n<p><span style=\"font-weight: bold;\">Quelques acteurs de la pub In-game:<\/span><br \/>\n<\/span><\/p>\n<ul>\n<li><a href=\"http:\/\/www.massiveincorporated.com\/\"><span style=\"font-size:85%;\">Massive Incorporated<\/span><\/a><\/li>\n<li><a href=\"http:\/\/www.doublefusion.com\/\"><span style=\"font-size:85%;\">Double Fusion<\/span><\/a><\/li>\n<li><a href=\"http:\/\/www.igaworldwide.com\/\"><span style=\"font-size:85%;\">IGA Worldwide<\/span><\/a><\/li>\n<li><a href=\"http:\/\/www.neoedge.com\/\"><span style=\"font-size:85%;\">NeoEdge Networks<\/span><\/a><\/li>\n<li><span style=\"font-size:85%;\"><a href=\"http:\/\/www.adscapemedia.com\/\">Adscape media<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size:85%;\">Pour rappel, nos amis de Google ont rachet\u00e9 Adscape et mr Microsoft a fait main basse sur Massive Inc. <\/span><\/p>\n<p><a href=\"javascript:location.href='http:\/\/www.additious.com\/?url='+encodeURIComponent(location.href)+'&#038;title='+encodeURIComponent(document.title)\" title=\"Additious\"><img decoding=\"async\" src=\"http:\/\/www.additious.com\/images\/add_boutons\/add_bleu.gif\" border=\"0\"><\/a><\/p>\n<div class=\"blogger-post-footer\"><img width='1' height='1' src='https:\/\/blogger.googleusercontent.com\/tracker\/26858706-8870037541319098487?l=spinfaya.blogspot.com'\/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une nouvelle \u00e9tude sur la pub In-game r\u00e9alis\u00e9e par Interpret pour Double Fusion confirme le fait que la pub dans les jeux videos et aujourd\u2019hui une r\u00e9alit\u00e9, m\u00eame si les annonceurs europ\u00e9ens sont encore&#46;&#46;&#46;<\/p>\n","protected":false},"author":550,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[879],"class_list":["post-554","post","type-post","status-publish","format-standard","hentry","category-divers","tag-divers"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/users\/550"}],"replies":[{"embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/comments?post=554"}],"version-history":[{"count":0,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/posts\/554\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/media?parent=554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/categories?post=554"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.jpsainsot.com\/blog\/wp-json\/wp\/v2\/tags?post=554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}