Paris · Digital, AI & eCommerce

Jean-Philippe
Sainsot.

Senior Digital, AI and eCommerce Executive. 20+ years driving large-scale transformation for global brands — built on both sides: agency and advertiser. Currently Head of eCommerce, AI & CRM for Nissan AMIEO across 100+ markets.

Paris, France 100+ markets · AMIEO region 120M+ visitors · €1B+ revenue annually
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About

Where AI, commerce and customer experience converge.

Jean-Philippe Sainsot

Senior Digital, AI and eCommerce Executive with the rare advantage of having built this expertise on both sides — agency and advertiser.

As Head of eCommerce, AI & CRM at Nissan AMIEO, I lead the digital transformation across 100+ markets in Africa, Middle East, India, Europe and Oceania. The digital ecosystem under my responsibility generates 120M+ annual visitors and €1B+ in revenue. I'm reshaping the online-to-offline customer journey, industrializing the martech and data stack (Adobe Campaign, Adobe Commerce, Treasure Data CDP, GTM), embedding AI into commerce and lead-to-sale operations — including conversational AI rolled out across 10+ markets — and leading the marketing of connected vehicles and services.

I lead an extended team of 50+ (10 direct reports plus strategic agency partners at Publicis) across digital, CRM, AI and martech.

Before Nissan, I led digital strategy, client services and new business for some of the world's most valuable brands within top-tier agencies: AKQA (Nike, Google, Hermès, Chanel, Dior, Lancôme), TBWA (BMW, MINI, Cartier, United Nations, SNCF, Leroy Merlin, La Redoute), and OgilvyOne (IBM pan-European).

This hybrid agency × advertiser DNA is what I bring to complex, multi-stakeholder, international transformations — combining creative ambition, strategic rigor and operational delivery.

  • AI strategy & governance
  • Omnichannel commerce & eCommerce platforms
  • Customer experience & online-to-offline journey
  • Martech & data platforms (Adobe, Treasure Data)
  • Conversational AI & lead-to-sale operations
  • Connected vehicles, services & EV ecosystems
  • Digital organization design & team leadership
  • Luxury, automotive & premium brand expertise
Experience

Where I've worked.

Career
2023 — Present

Nissan Motor Corporation

Head of eCommerce, AI & CRM — Nissan AMIEO (100+ markets)

Leading the digital, AI and CRM transformation of Nissan AMIEO across Africa, Middle East, India, Europe & Oceania. Accountable for a digital ecosystem generating 120M+ annual visitors and €1B+ in revenue. Leading an extended team of 50+ (10 direct reports + strategic partners) across digital, CRM, AI and martech. Reshaping the online-to-offline customer journey, rolling out conversational AI across 10+ markets (lifting lead qualification and dealer conversion), and industrializing the regional martech & data stack — Adobe Campaign v8, Adobe Commerce, Treasure Data CDP, GTM. Also leading the marketing of connected vehicles and services, and shaping the future brand experience through car connectivity and the broader EV ecosystem (V2X / V2G).

  • Mar 2022 – Apr 2023 Digital Manager — Nissan AMIEO (100+ markets)
  • Aug 2017 – Mar 2022 Digital Platforms, Data & Lead Management Manager (Europe)
  • Sep 2015 – Jul 2017 Digital Platforms Manager (Europe)
  • Jun 2015 – Sep 2015 Digital Operations Europe
2012 — 2015

AKQA · WPP Group

Senior Director — Client Services & New Business

Led client services and new business at AKQA Paris across a portfolio of flagship clients. P&L responsibility across the account portfolio with consistent revenue growth and long-term client retention. Shaped digital strategies and product innovations partnering directly with CMO and Digital leadership teams. Led an integrated team of 30 to 40 account, strategy and delivery professionals — contributing to AKQA Paris's positioning as a reference agency for luxury and premium brands in France and Europe.

NikeGoogleHermèsChanel DiorLancôme
2007 — 2012

TBWA\Groupe Paris

Client Services Director

Led digital strategy and delivery for a portfolio spanning automotive, luxury, retail, media and institutional clients. Delivered global digital campaigns and fundraising platforms — including international programs for BMW Group and the United Nations. Partnered with clients to build e-commerce, brand visibility and performance programs across multi-country rollouts. The foundation of the hybrid agency × advertiser profile I've built since.

BMWMINICartierUnited Nations SNCFLeroy MerlinLa RedouteFox
2005 — 2007

OgilvyOne

Account Executive

Digital advertising on the IBM pan-European account: coordination of IBM Europe digital campaigns (Roland Garros & IBM and others), local market activations, daily collaboration with the WW central team and coordination of media agencies & rich media providers.

Earlier
Phenix Energy — Sales Engineer · 2004 – 2005 · digital transformation services to major French companies
Ubisoft — Jr Project Manager · 2003 · corporate brand team, global graphic identity launch
Young & Rubicam — Jr Account Executive · 2002 · digital campaigns for Accenture, Colgate, Schweppes Cadbury, Orangina

A few brands I've worked with

NissanNikeGoogleHermès ChanelDiorLancômeCartier BMWMINIIBMUnited Nations
Education

Where I studied.

Studies

Grenoble Ecole de Management

Master in Management · Grenoble Graduate School of Business · 2000 – 2003

IUT de Sceaux

DUT International Business / Trade / Commerce · 1998 – 2000

Get in touch

Let's talk.

Always open to a conversation about digital transformation, customer experience, or interesting projects.

jpsainsot@gmail.com
Elsewhere